Recently, digital tools have been improving, “accelerating” in their work and functioning, becoming more “comprehensive”. This indicates only one thing: modern businesses must keep up with everything happening in the digital world. Today, it is not enough to have a visually beautiful, well-organized, designer website (although a creative style will always play an important role); it is important to engage SEO efforts. These efforts must be directed along the “true”, “trendy” web path that leads to the desired (high and maximized) results.
Due to this “extreme and positive surge”, a business becomes more competitive and customer-oriented on one hand, but on the other hand, it is important for it to monitor and clearly understand how SEO efforts affect Domain Authority (DA). For this, it is enough to request support from Elit-Web Internet Marketing Agency, whose specialists understand how to properly improve this metric. Furthermore, for the brand’s future active growth online and to achieve leading positions in the modern market, it is additionally necessary to undertake successful and proven SEO strategies in combination. This is truly important.
What is Domain Authority (DA) and why should it be considered in business website SEO promotion?
Nowadays, few pay attention to such a quality indicator of brand and company web resources as Domain Authority. And this is a huge mistake. Specialists from the professional SEO Agency Elit-Web do not allow this mistake because they understand that without this metric, it is impossible to see how authoritative a business’s web platform is, what positions it has a chance to take in the Google TOP-10 search results, and so on.
For this reason, when calculating machine learning algorithms, a whole range of detailed aspects, nuances, and factors must be taken into account. We are talking about the quality of backlinks, the created structure, page content, etc.
It is quite simple. The formula for assessing the DA metric is measured on a specific scale, from 1 to 100. For example, a score showing results from 40 to 50 indicates a mediocre (average) result. However, if the score is a bit higher and varies from 50 to 60, this is very good for the business (this indicates the authority of the domain chosen by the brand).
When the score reaches 60+ and above, it speaks of excellent and outstanding results for this metric. Essentially, the higher the DA score, the higher the positions in the search engine results the business’s web resource will receive. For example, a score of 100 points belongs only to authoritative sources — Wikipedia, Google, and others.
What exactly is the importance of Domain Authority for SEO solutions?
No matter what anyone says, in the digital promotion of modern brands and companies, every metric plays a significant (individual) role. The same goes for Domain Authority — it is important to understand that DA itself cannot directly influence the position of a business’s web resource in search results. However, this metric provides the opportunity to:
- Honestly and accurately assess the success of a brand’s efforts compared to its competitors in the same niche;
- Take care of other components that can increase DA scores.
- Contribute to improving the quality of the business’s web resource;
- Help move the brand’s or company’s site towards higher, more optimal positions in search rankings overall.
The DA metric can be easily checked through special services and tools. One of the most reliable tools for this is Moz’s Link Explorer, which contains all the functions needed to verify authority, score, and other important criteria.
What else should modern businesses consider?
To increase domain authority, SEO efforts are indispensable. This means the DA metric is closely linked to optimization processes and actions performed in the online space. Several recommendations help improve the authority of a brand’s or company’s website, namely:
- Analyzing the business’s website backlink profile;
- Creating unique and expert content that people want to share;
- Performing professional work on optimizing individual web pages (to improve indexing, ranking, etc.);
- Adapting the entire web design and creating the most comfortable and user-friendly UX;
- Actively developing the backlink profile of the brand’s web resource and much more.
It is important to emphasize that in business digitalization, all assessments, criteria, and metrics matter — and Domain Authority is no exception. Although it is not a direct ranking factor for a brand’s website success, this metric carries a different but very important significance. It allows for the most objective, honest, and transparent evaluation of SEO efforts undertaken and comparison with the SEO work done by competitors in the same niche. Achieving a domain authority of 60+ can confidently be considered a sign that the business is on the right track.