Heading into 2024, it’s vital that your business website is modern. This way, you can appeal to the new generation of customers (like Millennials and Gen Z) while also giving your brand image a much-needed boost. No matter which industry you’re in, it’s a smart move to make — especially when you consider the fact that web design is more affordable than ever before.
So, where should you start? The truth is that there are countless different ways that you can modernize your business website, which is why this guide has condensed everything down into a short, easy-to-absorb list of steps to take. By following these steps, you can turn your business website from zero to hero in a matter of months, which is something that’s definitely worth celebrating.
Table of Contents
1. Make It More Accessible
One of the main keys to a modern business website is accessibility.
Make no doubt about it: your site needs to be accessible to disabled users. This is a great way to boost your website traffic (as you’ll get more visitors) and make your business more inclusive. Plus, by law, business sites must have built-in accessibility features. Otherwise, the business that owns the site is at risk of potential legal problems.
To get started, check out these accessibility audit and remediations companies. From there, you need to choose one of these companies and use its tools to conduct an accessibility audit on your website. Once the audit is complete, you’ll understand the features and updates you need to add to your website in order to make it more accessible.
2. Provide Digital Customer Service
The modern customer wants digital customer service that they can access via your website. Knowing this, it’s a great idea to use customer service chatbots, which are AI-generated. Or, if you prefer, you can hire real-person customer service representatives to work on your website and talk to customers through web chat. However, it’s generally advised that you choose customer service chatbots, as they’re cheaper, more reliable, and don’t require you to hire human employees.
3. Embed Your Social Media Feeds
Whenever people visit your website in the future, they’ll be able to see all of the things you’re talking about on social media platforms. Essentially, you’re streamlining your marketing messages, which is genius. Not to mention, it also gives customers a fast and easy way to access your social media pages if they ever want to directly visit them.
4. Add a Blog
Business website blogs are excellent for:
- Driving website traffic
- Growing customer knowledge
- Encouraging engagement
This is why you should regularly post blogs and articles to your business website. Make sure that the blogs are professionally written, informative, and SEO-optimized for maximum benefit. As a result, they’ll appear higher in the Google search results.
5. Remove Stock Images
Lastly, make sure to remove any stock images on your existing site.
Stock images convey a simple message: cheapness. They’re letting customers know you don’t care about image quality or content, which isn’t a good look. Therefore, what you need to do is switch out your stock images and replace them with high-quality, original images instead. From product images to employee headshots, this applies to all of your images.