An Influencer – All too often, social media influencers are derided for their choice of career. Those who aren’t familiar with what influencers do claim that it can’t be a real job, or that it’s much, much easier and less stressful than more conventional career paths. The truth, however, is that being a social media influencer is just as legitimate a career choice as any other; it requires hard work, dedication, and an appreciation of your craft, as well as a thorough understanding of your audience. Here’s why you should think seriously about becoming a social media influencer.
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It doesn’t cost much to get started
In theory, becoming a social media influencer is completely free. If you manage to get lucky, then you will only need a set of social media accounts, a strong content strategy, and a robust posting schedule. Of course, there are some costs associated with being an influencer; you might want to pay for boosted ad campaigns, for example, or pay for Pro features for certain platforms. Even if you do need to cough up a little cash, a 2500 loan from an online provider will set you straight.
You get to choose your own hours
Influencers need to make sure that they are posting content on a regular basis, and they need to make sure they stick to a predictable schedule. However, beyond these restrictions, the world is your oyster as an influencer. That means you can decide when you want to make social media content and upload it, so you can create a schedule that works for you. No longer will you have to kowtow to unreasonable bosses with unmanageable work schedules.
You can meet lots of interesting people
A huge part of being a social media influencer is networking; you’ll meet a lot of new and interesting people, and get to work alongside them to create content and promote your social media brands. As such, if you’re socially outgoing, and you love to make new friends, then being an influencer is definitely for you. Even from an anthropological perspective, being an influencer can be great for people-watching; you can observe others creating content and compare their strategies to your own, for instance.
You can stay on top of trends
An influencer is nothing if they aren’t constantly across the latest and greatest social media trends. When you work as an influencer, you’ll always know what’s going on in the world of social media, which will in turn make you an authority on what’s trending and popular in the world right now. Knowing this can help you predict future trends, stand you in better stead when it comes to brand collaborations, and increase the number of other influencers who are looking to collaborate with you.
You can often get free stuff from brands
Your definition of “free” may vary here, but the fact is that as an influencer, your primary source of income is often brands reaching out to you with goods they want you to promote. That means you’ll get to try lots of cool things without needing to pay for them, although you will need to advertise them on your channel, which may or may not count as a form of payment depending on your personal opinion. Still, it’s a great way to try things that look neat within your field of operation.
You get to exercise your creativity
If you aren’t creative as an influencer, then you probably aren’t going to get very far within the profession. Creative influencers usually build up more loyal followings, because their content is worth consuming whether or not their marketing strategy is savvy. Because creativity is central to an influencer’s strategy, that means you get to make whatever kind of leftfield, oddball ideas your mind can conjure up. In fact, quite often, stranger and more unique content performs better on social media!
You can introduce people to great products
While it’s certainly true that some of the more cynical influencers out there sell products they don’t personally use, many influencers will only strike deals with brands if the product is something they actually make use of on a daily basis. Should you decide to venture down this path as an influencer, you’ll get the opportunity to genuinely introduce your followers to products that will significantly change (and usually improve) their lives, which is a privilege afforded to very few indeed.
You can use it as a springboard for other careers
Many social media influencers went on to become successful actors, musicians, dancers, and other creative types. The reason for this should be fairly obvious; as an influencer, you already possess the showmanship and theatricality necessary to perform in front of a camera, which usually makes you a natural fit for the performing arts. If you’ve ever dreamed of a career in music, film, or other creative industries, becoming an influencer can be a great way to get started.
Last, but certainly not least, being a social media influencer can just be plain fun. When you’re making the kind of content you want to make, interacting with your followers and fans, and generally building a name for yourself in the social media world, that can be an immensely rewarding and exciting experience. Similarly, if you find other like-minded social media creators to collaborate with, you can have a huge amount of fun building content that works for both of your audiences.