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Unveiling the mastery: 9 expert techniques for infusing software quality through testing

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Infusing Software Quality – The success of a product is possible by accident, simply due to random factors. However, sustaining that success without putting in continuous effort is highly unlikely. Quality plays a crucial role in determining the success of your product, and it is invariably an outcome of hard work. In this article, the Zebrunner team provides valuable insights into their best practices for ensuring software quality through effective testing practices.

Why is Software Quality Important?

Software quality guarantees reliability and robustness of your software. A quality application is less likely to have bugs, crashes, or unexpected behavior. It performs consistently under various conditions, minimizing disruptions and downtime. Reliable software builds trust among users and improves overall productivity.

Investing in software quality upfront can save costs in the long run. It also minimizes the risk of expensive consequences, such as data breaches or system failures. Moreover, software quality reflects the professionalism and commitment of a development team or organization. Delivering high-quality software builds a positive reputation and helps differentiate from competitors. It can attract new customers, retain existing ones, and foster long-term business relationships.

We have collected 9 practices from our experience that improve the software quality through testing.

Practice #1. Find the right test case management system

Test case management software allows for comprehensive test coverage and traceability. Test cases can be linked to specific requirements or user stories, ensuring that all aspects of the software are tested. The software provides visibility into the test coverage, highlighting areas that require additional testing. By ensuring complete coverage and traceability, the software quality is enhanced, as potential gaps or missed requirements can be identified and addressed. In addition, test case management software also assists in test planning, scheduling, execution and tracking.

Furthermore, test case management software provides tools for analyzing test results and generating comprehensive reports. Testers identify patterns and analyze the overall quality of the software. Reports can be generated to communicate testing progress, coverage, and quality metrics to stakeholders. This visibility into test results enables informed decision-making, helps prioritize areas for improvement, and enhances the overall software quality.

Practice #2. Start QA process on early development stage

By involving QA from the beginning, potential bugs and issues can be identified and addressed at an early stage. This allows for timely fixes, preventing the problems from escalating and reducing the risk of critical issues in later stages.

Early QA involvement helps validate the requirements and ensure they are clear, complete, and testable. This collaboration helps identify any ambiguities, inconsistencies, or gaps in the requirements, leading to improved clarity and alignment among the development team.

Initiating the QA process early provides better test planning and strategy development. QA professionals analyze the project requirements, design appropriate test cases, and establish an effective testing approach tailored to the software’s specific needs. Early planning reduces the chances of overlooking critical test scenarios.

Practice #3. Set up quality gates at each project phase

Quality gates act as checkpoints that require the resolution of specific quality-related concerns before proceeding to the next phase. It helps to mitigate risks associated with software development. By defining specific criteria and requirements that must be met at each gate, potential risks and challenges can be identified and addressed proactively. This way you minimize the impact of risks on the overall quality of the software.

In addition, quality gates establish a continuous quality assurance process throughout the project lifecycle. They ensure that the software meets predefined quality standards at every stage. By conducting thorough assessments and verifications at each gate, teams can detect and resolve issues in a timely manner, minimizing the likelihood of delivering a subpar or defective product.

Practice #4. Insure QA workflow transparency

Transparency in the QA workflow encourages better collaboration among team members. When the QA process is transparent and visible to all stakeholders, it promotes open communication, facilitates knowledge sharing, and fosters a culture of collaboration. This enables developers, testers, and other team members to work together more effectively towards achieving high-quality software.

Also, transparent QA workflows help establish clear expectations and standards for quality. When everyone involved in the project understands the QA process, the criteria for success, and the quality goals, they can align their efforts accordingly. Clear expectations ensure that quality-related aspects are considered throughout the software development lifecycle, resulting in improved software quality.

Practice #5. Apply test automation for QA team productivity increasing

Test automation allows QA teams to execute tests much faster compared to manual testing. Automated tests can be run repeatedly and consistently, eliminating the need for manual intervention. This speedier execution of tests saves valuable time and enables QA teams to focus on other critical tasks.

Test automation saves your team time significantly regarding regression testing. Regression testing, which involves retesting previously tested functionality, can be time-consuming and repetitive when performed manually. With test automation, regression tests can be automated and executed quickly, reducing the effort required for repetitive tasks. This frees up QA team members to focus on more complex and exploratory testing activities.

Also, automation frees up QA team members from repetitive and routine testing tasks. This allows them to allocate their time and expertise to more challenging and value-added activities such as test case design, exploratory testing, and analysis of test results.

Practice #6. Enable cross-functional collaboration

Cross-functional collaboration brings together individuals from different roles and disciplines, such as developers, testers, designers, product owners, and stakeholders. Each team member brings their unique expertise and perspective to the table. By collaborating and sharing their knowledge, they collectively contribute to identifying and addressing quality-related aspects more effectively. This shared expertise leads to better-informed decisions and higher-quality outcomes.

Practice #7. Set up a system of continuous, integrated quality control

Continuous, integrated quality control practices help reduce the risk of defects and vulnerabilities in the software. Potential defects are identified early by implementing automated testing, code analysis, and other quality control measures as an integral part of the development process. This reduces the likelihood of releasing software with critical issues and improves the overall reliability and stability of the software.

Continuous quality control promotes a culture of continuous improvement. By collecting data and metrics on quality control activities, teams can identify areas for enhancement and implement process improvements iteratively. This leads to a continuous cycle of learning, refinement, and increased software quality over time.

Practice #8. Test across a multitude of devices

Users today access software applications and websites from a wide range of devices, including smartphones, tablets, laptops, desktops, smart TVs, and wearable devices. Testing across multiple devices ensures that the software functions correctly and provides a consistent user experience across different platforms. It helps accommodate the diverse user base and their preferred devices, enhancing customer satisfaction.

Moreover, different devices run on various platforms and operating systems, such as iOS, Android, Windows, macOS, and Linux. Each platform has its own unique characteristics, UI guidelines, and compatibility considerations. Testing across multiple devices helps uncover platform-specific issues, ensure compatibility, and verify that the software works seamlessly across different operating systems.

Testing on multiple devices guarantees that your software will work properly on different hardware and screen size. In addition, you verify the software compatibility with device-specific features and capabilities.

Practice #9. Apply default peer review policy

Peer reviews provide an additional layer of verification and help in detecting errors and bugs in the software. During peer reviews, team members review code, design documents, requirements, or other artifacts to identify potential issues, inconsistencies, or mistakes. By catching errors early in the development process, peer reviews prevent these issues from propagating further, resulting in higher software quality.

Peer reviews are also valuable for identifying design flaws or architectural issues early in development. Reviewers can evaluate the proposed design, assess its scalability, extensibility, and maintainability, and provide feedback or suggestions for improvement. This helps catch potential design issues and address them before they become difficult to rectify. By improving the overall design quality, peer reviews contribute to better software quality in the long run.

The Future of Home Health: How Software Is Transforming the Industry

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The delivery of healthcare services has gone through a major paradigm shift, with in-house care facilities turning to be the most convenient option for a great number of individuals, as it allows a level of intimacy and interaction that hospitals cannot provide. This evolution is supported by the unprecedented home health software solutions that are changing fundamental arrangements in how agencies, nurses, and patients are engaged. These technological changes have responded to old difficulties and at the same time created new possibilities for enhancing health.

Streamlining Operations for Better Patient Care

A great deal of time and resources are saved with today’s automated, integrated home health care software as compared to the manual paper paper-driven systems. There is improved efficiency in operations with agencies being able to schedule, document, and dispense medication, and even send bills within a single system. All this allows them to remove the errors that result from duplicate data entry, decrease the risk of incorrect documentation that could be pretty bad for a patient, and enhance workflow as a whole.

The most advanced home health software solutions offer customizable forms that adapt to specific agency needs while maintaining compliance with evolving regulations. This flexibility allows agencies to capture precisely the clinical information needed for their patient population without forcing clinicians to navigate irrelevant fields or questions.

Improving Patient Outcomes Through Data Intelligence

One of the newest improvements found in home health software is the release of AI and predictive analytics. These tools examine patterns within information about patients and can predict at what point there is a risk that a patient’s health may worsen. Additionally, these systems are able to pick up on very small changes in vital signs, compliance with treatment, or responses to questions, in order to prevent serious health events from developing.

Family engagement features within modern home health software further support positive outcomes by keeping loved ones informed and involved in care planning. Secure messaging systems and family portals foster communication between all stakeholders while maintaining appropriate privacy boundaries.

Navigating Complex Reimbursement Models

The financial sustainability of home health agencies depends on efficient revenue cycle management. Today’s home health software simplifies billing across multiple payer sources, including Medicare, Medicaid, private insurance, and Veterans Affairs. These systems automatically track visit verification, ensure proper documentation for reimbursement, and identify potential compliance issues before submission.

The Road Ahead for Home Health Technology

For those in the business of home health, choosing a vendor and acquiring specialized software is no longer about being competitive in the market but is rather about plunging into a new world where technology enables the healthcare systems to do more with less at the same time with improving various other metrics such as caregiver functioning and patient feedback. Home health software, once the requisite is established, can let the health care providers focus on what they do the best- providing unique state at the bedside: at one’s home.  By partnering with a health home health agency, more settings can be applied to the care delivery process so that patients will receive it in the most convenient way.

How Can Pool Builders Dubai Revolutionize Your Villa?

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A famed network located within Dubai, Arabian Ranches is distinguished by way of the scale of its villas in addition to the reality that the network is surrounded via lush vegetation in a hot climate and is punctuated by upscale way of life centers. Beyond being a recreational addition to this opulent desolate tract haven, the addition of personal swimming pools dramatically transforms your house aesthetically and for the better. In Dubai, it is a necessity rather than a luxury in private pools; the summertime temperature can reach higher than 40°C. They know how to design breathtaking aquatic retreats that work well with the architectural grandeur of Arabian Ranches villas while mature in the severe desert conditions.

Consultation with an expert in design: Making the Ideal Pool Experience

Starting with a thorough design consultation with skilled pool builders dubai who are aware of the aesthetic and functional factors unique to Arabian Ranches properties, you can start your path towards your ideal pool. During these consultations, the orientation of your villa, the landscape features that are currently in place, the soil conditions, and the amount of space that is available are all carefully evaluated. In order to get the best possible placement that balances light and shade and provides comfortable swimming conditions all day long, professional pool builders examine patterns of sun exposure throughout the day.

They make realistic renderings using cutting-edge 3D rendering technology so you can view how various designs would seem in your real area before any construction ever starts. Using these visual aids, you can hone the idea until it precisely matches your vision. Practical factors including energy efficiency alternatives, maintenance needs, safety measures, and accessibility are also covered throughout the consultation phase. In addition to looking amazing, a comprehensive design consultation guarantees that your pool will work as best it can in the particular setting of Arabian Ranches and your family’s particular living habits.

Cutting-Edge Pool Designs: Combining Style and Utility

The top pool builders in Dubai provide cutting-edge design ideas that strike a mix between elegant aesthetics and useful functionality. Pools must enhance Arabian Ranches homes’ existing aesthetic features, which frequently include unique architectural elements influenced by both modern luxury and traditional Arabic architecture. The neighborhood has seen a rise in the popularity of infinity-edge designs, which give the impression that water extends endlessly into the horizon. These designs are especially spectacular when placed to provide vistas of the surrounding desert landscape or golf course. Similar to this, vanishing-edge pools, in which water seems to flow without interruption over one or more edges, produce striking visual effects that turn regular swimming pools into architectural displays.

Comfort and Convenience Are Improved by Advanced Pool Technology

In Arabian Ranches, modern pool building is progressively using advanced technical systems that maximize energy efficiency, minimize maintenance needs, and improve user comfort. Automated chemical management systems maintain ideal equilibrium without human intervention by continuously monitoring and adjusting the chemistry of the water. Through the prevention of chemical imbalances’ corrosive effects, those structures now not handiest assure dependably safe, smooth water however additionally boom the lifespan of pool surfaces and gadget. When evaluating variable-pace pumps to conventional unmarried-speed ones, the previous considerably lower power consumption, resulting in substantial application invoice savings and quieter operation—a essential issue in residential regions in which noise pollutants is a severe situation.

Weakened waterproofing, degraded plumbing systems, or equipment that no longer satisfies modern efficiency standards are common structural issues with older Arabian Ranches pools. The rehabilitation procedure concentrates on both practical and aesthetic improvements that are in line with contemporary design trends and technical advancements after these core concerns are satisfied.

Since pool usage naturally declines throughout the winter, professional renovators plan these upgrades to cause the least amount of disturbance to the use of the property. An enticing alternative for homeowners looking to increase the value of their property without the price and inconvenience of a full replacement is a well-done refurbishment, which can provide many of the advantages of a new pool installation at a fraction of the cost.

Entire Maintenance Plans: Safeguarding Your Investment

In order to maintain the aesthetic appeal and practicality of your aquatic investment for many years to come, the top pool builders provide extensive maintenance programs after the best swimming pool construction is complete. Usually, these programs involve routine expert inspections that find and fix small faults before they become expensive ones that need significant repairs. Scheduled maintenance visits include cleaning the filter system, assessing equipment performance, analyzing and adjusting the water chemistry, and checking the surface for early indications of breakdown. By extending the lifespan of all pool components, these methodical approaches to pool management guarantee continuous water quality and system performance.

For inhabitants of Arabian Ranches who have hectic social and professional schedules, these maintenance packages provide time savings and a great deal of peace of mind. Instead of spending weekends juggling chemicals or resolving equipment problems, homeowners can just enjoy their pools and leave the technical details to skilled experts. Preparing pools for summer peak usage or winterizing systems during cooler months are examples of seasonal services that are included in many premium maintenance packages. To help professionals identify possible problems before homeowners even notice them, some builders even use computerized monitoring systems that continuously analyze pool conditions remotely. By taking early maintenance measures, you may save lifetime ownership costs and make sure your pool continues to be a source of joy rather than annoyance.

Conclusion:

Professionally planned and built, a swimming pool is much more than just a water feature in your ; it is a lifestyle upgrade that completely changes how you interact with your surroundings. A carefully designed aquatic refuge offers a cool haven amid Dubai’s severe weather, allowing for year-round outdoor enjoyment. By providing a natural setting for social entertainment and family activities, it improves links within the community and produces enduring memories. The pool area, a multipurpose outdoor space that is used more frequently than many interior spaces, becomes the real center of many inhabitants’ homes.

Beyond these perks of living, a high-end pool built by Dubai’s top builders is a wise financial addition to your home. Property valuation and marketability are greatly increased in the competitive real estate market of Arabian Ranches by expertly constructed pools with cutting-edge amenities and flawless construction quality. The makeover profoundly increases your property’s emotional and monetary worth, going beyond simple recreation or beauty. Working with knowledgeable pool builders who are aware of the particular needs of Arabian Ranches homes and the high standards of their owners will allow you to invest in an aquatic masterpiece that will pay off for many years in terms of improved lifestyle, increased property value, and individual enjoyment.

How to Keep Your OTT Content Safe with DRM

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Safeguarding content is paramount, even though digital rights management (DRM) and its implementation and maintenance are often associated with additional operational burdens for OTT and IPTV operators. It adds complexity to content workflows, increases costs, and requires compliance with evolving security standards.

But with the right approach, DRM can be a strategic asset beyond a compliance requirement, allowing operators to distribute premium content securely, maximize revenue, and maintain trust with both content owners and end-users.

What are the most important concepts and concerns when it comes to choosing a DRM provider for OTT platforms?

DRM for OTT Platforms: What You Need to Know

In a nutshell, DRM is a suite of technologies designed to control access to digital content, ensuring that only authorized users can view or interact with the material. In the context of OTT platforms, DRM encrypts video content, requiring user authentication and valid licenses for playback. This encryption prevents unauthorized copying, sharing, and piracy, thereby protecting revenue streams and intellectual property.

Compatibility Across Platforms and devices

One of the biggest challenges OTT operators face is managing multiple DRM systems across various devices. Platforms like Widevine, FairPlay, and PlayReady each have their own encryption standards and playback requirements, potentially making it more difficult to achieve a consistent user experience. Without a coherent well-integrated multi OTT or IPTV DRM solution, providers risk fragmented content protection, playback errors, and performance issues that frustrate end-users.

DRM Compliance Concerns

Beyond technology and user experience, DRM plays a crucial role in ensuring compliance with copyright laws and licensing agreements. Many content providers, particularly major networks and studios, mandate DRM as a prerequisite for licensing their premium content. Without DRM measures, operators may be locked out of lucrative distribution deals or face potential copyright infringement claims.

Additionally, compliance with studio-grade security policies—such as output protection, forensic watermarking, and device-level authentication—adds another layer of complexity. Failure to meet these requirements for providers delivering premium content can lead to licensing restrictions and lost business opportunities.

DRM Advantages for OTT Providers

To serve its purpose of warding off content illegal redistribution, DRM encompasses a set of special capabilities.

Content Protection

Advanced encryption mechanisms ensure that video streams are protected from unauthorized access. By encrypting video at rest and during transmission (in-flight), OTT providers can maintain high standards of content security. Coupled with token-based authentication, it verifies user identity through secure methods such as OAuth or JWT. It applies to both VOD and live broadcasts, including high-profile events like sports, concerts, or exclusive news broadcasts.

Cross-Platform, Multi-Device Approach

Multi-DRM solutions enable secure playback across smart TVs, mobile devices, web browsers, and set-top boxes without quality loss. This ensures content can be streamed across various devices and platforms while maintaining the integrity of copyright protection.

IP Protection

DRM solutions prevent unauthorized copying, distribution, or modification of copyrighted content, safeguarding the intellectual property of creators. By using encryption and digital signatures, providers can ensure that content remains intact and protected from piracy or illegal redistribution.

With the help of DRM, OTT providers adhere to the licensing agreements set forth by content creators and distributors by ensuring content is only accessible in authorized regions.

Data Protection

DRM technologies also extend to protecting sensitive user data, especially for OTT platforms collecting personally identifiable information (PII). Secure protocols like HTTPS, AES encryption, and GDPR compliance ensure that user data is not exposed to unauthorized access.

Integration with OTT Platforms

Modern DRM solutions can be directly integrated with OTT platforms through standardized APIs and SDKs. This allows seamless management of content rights, user access, and device compatibility, reducing friction for OTT providers when scaling or expanding their service offerings. Customizable DRM Policies allow providers to enforce different rules based on the type of content or user profile, optimizing both content protection and the user experience.

Enhanced User Experience

Secure, uninterrupted streaming experiences lead to improved customer satisfaction and loyalty. DRM keeps high-quality content available to users across devices while maintaining the protection of intellectual property, fostering trust in the service, and reducing churn.

Conclusion

With the right implementation strategy, DRM doesn’t have to be a headache. Instead, it can serve as a streamlined, scalable solution that ensures secure, high-quality content delivery across multiple devices and platforms.

The key is selecting a multi-DRM approach that simplifies integration, automates key delivery, and optimizes playback performance. By leveraging cloud-based DRM licensing, real-time authentication, and forensic tracking, providers can achieve robust content protection without sacrificing user experience.

Embracing Technology: The Future of Personalized Shopping Experiences

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Embracing Technology – The retail landscape is undergoing a remarkable transformation, thanks to the advent of artificial intelligence (AI) and machine learning (ML). This integration is not just a futuristic fantasy but an everyday reality that is opening doors to highly personalized shopping experiences. From customized product recommendations to virtual dressing rooms, the era of one-size-fits-all is being left behind. In this article, we will explore the exciting ways in which AI and ML are setting the stage for the tailored shopping journeys of tomorrow.

Virtual Assistance and Real-time Engagement

AI-powered chatbots and virtual assistants are providing shoppers with a more interactive experience. Equipped with natural language processing, they can assist customers with their queries, offer personalized advice, and even help navigate the vast product inventories, all in real time.

In an increasingly competitive online marketplace, retailers are also recognizing the value of excellent customer service. Through resources like dedicated call answering for eCommerce companies, businesses can ensure that customer inquiries are managed effectively and that every customer interaction adds value to the overall shopping experience.

Decoding Shopper Behavior

Retailers are employing sophisticated algorithms that delve into the ocean of data generated by shopper interactions. These algorithms can detect patterns and preferences, allowing for product selections that resonate on an individual level. A blend of historic purchase data, browsing history, and social media activity paints a detailed picture of each shopper’s unique tastes.

AI-Driven Personalization at Scale

Personalization is not left to chance with AI in the mix. Machine learning algorithms continually learn from customer interactions, ensuring that each recommendation is more accurate than the last. This automated personalization at scale means that consumers are treated to a curated shopping experience that always feels fresh and relevant.

Challenges and Considerations

While the integration of AI and ML in retail is promising, it brings its own set of challenges. Concerns around data privacy and the ethical use of AI are prominent. Retailers must navigate these issues carefully to maintain consumer trust while providing enhanced shopping experiences.

Optimizing Inventory and Streamlining Operations

Behind the scenes, AI is optimizing inventory levels and streamlining operations to ensure that popular items are in stock and customer preferences are prioritized. This efficiency not only improves the shopping experience but also enhances the retailer’s ability to manage resources effectively.

Enhancing the In-Store Experience

Brick-and-mortar stores are also benefitting from technological advancements. In-store, AI-driven tools like smart mirrors and gesture-based interfaces allow customers to try out products virtually. These innovations bring the convenience of online shopping into the physical realm, offering a multi-dimensional shopping environment.

Integration with Social Platforms

The intersection of social media and shopping is creating new avenues for personalization. Retailers are now integrating their online stores with social platforms, enabling users to shop directly from their social feeds. This seamless integration allows customers to make purchases without disrupting their social experience, which translates to higher engagement and potential for conversion.

Leveraging Augmented Reality

Augmented reality (AR) is another technology that is revolutionizing the way we shop. By overlaying digital information onto the physical world, AR enables shoppers to visualize products in their own space before making a purchase. This powerful tool can increase consumer confidence and satisfaction, as it provides a more immersive preview of products.

Future-Proofing with Innovation

As we peer into the horizon of retail, it’s clear that continuous innovation will be key to staying ahead in the competitive marketplace. Embracing emerging technologies and experimenting with new methods of engagement will not only craft better shopping experiences but also build resilient business models equipped to handle the changing dynamics of consumer behavior.

Conclusion

Embracing Technology – The personalized shopping experience is not just an added luxury; it is quickly becoming an expectation of consumers. As AI and ML continue to evolve, the potential for tailored retail experiences is virtually limitless. In embracing technology, retailers are crafting the future of shopping – one that is personal, engaging, and continuously evolving. Whether online or in person, this new personalized form of shopping is definitely here to stay.

Packaging’s Impact on Customer Loyalty | Tips for Small Businesses

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You might ask, “What makes customer loyalty?” “What keeps them coming back”? The simple answer is positive experience. People are loyal to brands that they connect with on a personal level. So many things contribute to customer loyalty. It could be as a result of great customer care, brand values, or consistently high product quality. It could also be the packaging or how customers feel when the personalized printed shipping boxes are delivered to them. All these contribute to whether the customer will be back for more business.

When people become loyal to a particular brand, they tend to stick with it no matter what. They won’t easily switch to another brand just because it’s cheaper or more readily available. They’re willing to pay extra as long as they can get their hands on the same quality product or service they know and love.

In this guide, we’re going to dive into a topic that’s crucial for small businesses – the impact of packaging on customer loyalty. Not only that, but we’ll also be sharing some valuable tips that will help you leverage this knowledge to your advantage.

So, stay tuned and let’s get started!

The Impact of Packaging on Customer Loyalty

Did you know that on average, loyal customers contribute to around 65-75 percent of the total revenue? Loyal customers are worth their weight in gold. Your loyal customers are a valuable asset to your business. They are the ones who will keep coming back, even if there are other businesses that offer similar products or services. They are the ones who will tell their friends and family about your business, and they are the ones who are more likely to spend money with you.

It is interesting to see how loyal customers can generate such significant revenue for a brand. It’s clear why building customer loyalty is so important for businesses and brands. If you own a business, it’s crucial to come up with effective methods to foster customer loyalty. Packaging plays a crucial role in any business, and when it comes to customer loyalty, it becomes even more important. But have you ever wondered how custom packaging influences customer loyalty?

Memorable First Impression

Well, let me tell you. The reason why customers keep coming back to a company is that they are happy and satisfied with the products. And this is where custom packaging shines. It’s a way to impress them even before they hold the product.

Yes, you read that right!  Even before a customer touches the product, the packaging can make a lasting impression. That’s how vital good custom packaging is for a company. You may have the best product in the market, but if the packaging is not good enough, the chances are that the customer will not buy it again.

Personalized Experience

Treating customers as valued stakeholders of the business and providing them with personalized experiences can make a huge difference in building customer loyalty towards a brand. Customers tend to appreciate such experiences, and they are more likely to stick around and become repeat customers. Your packaging is a great way to achieve this.

Here are some ways to personalize your packaging to create a more memorable and enjoyable experience for your customers:

  • Use the customer’s name on the packaging.
  • Include a handwritten personal message from you or your team.
  • Include a gift or discount with the purchase.

If you want to show your customers that they are important to you and that you care about their experience, personalizing your packaging can do the trick. By taking the time to add a special touch to your packaging, you can create a lasting impression and build a loyal customer base. And we all know that happy customers are the key to success.

Brand Values

Customers are more likely to be loyal to a brand that shares their values. This is because they feel a connection to the brand and believe that it represents what they believe in. Packaging is a great way to show customers a preview of your brand values and show them what you are all about. It can be used to communicate your brand’s values, mission, and personality. When done well, packaging can be a powerful tool for building brand loyalty and keep them coming.

For instance, if your packaging is sustainable and you also promote the sustainability efforts your business is making, you will undoubtedly impress customers who value eco-consciousness and gain their loyalty.

In a Nutshell

Packaging is more than just a functional necessity. It goes beyond that, and can actually help you build a loyal customer base as well as enhance your brand’s image. Its impact on customer loyalty can help ensure the long-term growth of your business.

Last of Us II – Best game on PS4, Realistic features, Best price, and More

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The Last of Us II, the game with the most GOTY prizes, at its all-time low price

  • The Last of Us Part II, the celebrated action survival adventure from Californian studio Naughty Dog for PS4, is currently at its all-time low price in physical format.
  • Thanks to a new special offer from PlayStation, you can buy the game starring Ellie for only 30 euros instead of the usual 69.99 euros.
  • Yes, only until next March 2, 2021, in typical video game stores and shops.
  • Thanks to this new promotion, there is no longer an excuse to immerse yourself in a journey of search.
  • And also, improvement through the video game that more GOTY or Game of the Year awards in history.

Winner of more than 250 GOTY awards at the best price

  • The Last of Us Part II has received more than 250 awards GOTY worldwide.
  • The prize for the Most adventurous and Best Game of the Year at the gala of The Game Awards 2020.
  • Still, it is also that the adventure starring Ellie won six more statuettes from the TGA 2020.
  • Including Best Direction, Best Interpretation, Best Narrative, Best Audio Design, Best Adventure / Action Game, and Best Achievement in Accessibility.
  • Not content with it, the title directed by Neil Druckmann has also been the great winner of the 2020 Golden Joystick Awards with five awards, among many other international awards.
  • The Last of Us Part II, the sequel to the first installment.
  • The Last of Us, takes us five years after the original video game events.
  • It’s a new adventure in which Ellie will embark on a journey from Jackson’s snow-capped mountains (along with a thriving community of survivors) to the desolate ruins of Seattle.
  • It is all under a powerful and profound narrative development typical of the largest and most successful film productions.
  • That will keep the player in suspense from the first minutes until the end of a dangerous journey full of threats and unexpected turns.
  • So much so that after an unexpected event as violent as it is surprising, Ellie throws into a spiral of revenge.
  • She will not be able to escape until she can do justice and face the consequences of her actions, both physically and emotionally.
  • The fantastic world created by Naughty Dog has a lot to say in this.
  • And how PS4 can put a whole graphic show on the screen at levels rarely seen on a console.

What would such a realistic staging be without game play to match?

  • Thanks to the perfect balance between realism and technology, we will be able to experience all our protagonist’s actions intensely.
  • From her melee and firearms combat movements (with ultra-realistic animations ) to the platform sequences, exploration, and stealth.
  • We invite you to discover all the peculiarities and benefits.
  • The Last of Us Part II in our detailed analysis.
  • For all those who have not tried The Last of Us Part II.
  • Now is the perfect time to get the game in physical format for PS4.
  • It is at the best price since its original launch.
  • Now for only 29.99 euros, it is available in regular stores and video game stores, only until next March 2, 2021.

Amazon FedEx – Services, Relationship, Mutual Customers, and Impact

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Amazon once again allows its sellers to use FedEx services

  • The American multinational Amazon FedEx told companies that sell through its portal using parcel service again to send orders to “Prime” customers after banning them during the Christmas campaign.
  • On December 16 just before Christmas is the time of year when Amazon sells the most of it.
  • The firm led by Jeff Bezos vetoed FedEx, claiming that the parcel company’s service had lost performance efficiency of their work.
  • After the Christmas dates, the Seattle company (Washington state, USA) now ensures that FedEx has been “consistently meeting”.
  • Its standards for punctuality in deliveries, and therefore is accepting it again for customer shipments “Prime”.

Mutual Customers

  • “This is good news for the mutual customers who trust FedEx’s service offering.
  • We look forward to working with Prime sellers and offering them our extraordinary service,” they assured from FedEx.
  • Despite official justifications, the December move went beyond an alleged Amazon dissatisfaction with FedEx services.
  • It was part of the open war between both companies for leadership in the home delivery sector.
  • Until then and again from today third parties who sold their products online through Amazon.
  • We can choose which parcel company to use to get the order to the consumer.

Amazon FedEx Delivery Services

  • Among them were FedEx, UPS, USPS, and Amazon’s delivery services.
  • This fact brings a part of Amazon’s business into direct competition with FedEx.
  • It considers that the parcel company is “taking advantage” of the platform.
  • They have created to increase their business volume at the expense of services also offered by Amazon.
  • The Christmas season is the busiest time of year for Amazon and, therefore, also one of the busiest for FedEx and other companies in the industry, so the timing was no accident.
  • Amazon said Monday that FedEx delivery efficiencies are declining, so it will no longer allow third-party merchants.
  • To use FedEx’s ground delivery network for express Prime shipments during the December holidays.
  • Amazon sent a message to sellers Sunday night informing them of the change.

Amazon Merchants with FedEx

  • According to notifications from Jeff Bezos’ company sent to merchants consulted by Bloomberg.
  • More than half and more of all products sold on Amazon come from third-party merchants who pay commissions to Bezos’s company for each sale.
  • Many merchants also pay Amazon for logistics services like warehousing and delivery, making Amazon compete with FedEx.
  • Third-party sellers can monitor deliveries on their own, and many use FedEx Ground to deliver on Amazon’s one- or two-day delivery promise for millions of products.
  • Merchants can still use FedEx express service for Prime packages, but that’s an expensive option.
  • Amazon looks at the performance of its delivery providers each year to determine their holiday order deadlines.
  • FedEx, in an emailed statement, says, “the overall impact to our business is minuscule.”
  • The company’s shares fell 2.4 percent as of 2:12 p.m. Mexico City time.

Increasingly tense relationship

  • On August 7, FedEx announced that it would no longer make ground deliveries for Amazon.
  • The announcement came two months after FedEx ended its air deliveries with Amazon.
  • The shipping company said that moving away from Amazon as part of its plan to have more deliveries with other e-commerce-related companies.
  • Traditional stores like Walmart and Target want to sell more of their products online.
  • Allowing FedEx to distance itself from Amazon without suffering the damage it might have suffered a while ago.